Privacy Policy
1. Introduction
Adverb Media Ltd (“we”, “us”, or “our”) recognizes the fundamental importance of protecting personal data and upholding individual privacy rights. We are committed to respecting your privacy and safeguarding the information you provide to us when you visit our website, adverbmedialtd.com, or engage with our services. This Privacy Policy outlines how we collect, use, store, share, and protect your personal information in accordance with applicable data protection laws, including the General Data Protection Regulation (“GDPR”) and the California Consumer Privacy Act (“CCPA”).
2. Scope of Policy and Data Controller Role
This Privacy Policy applies to all users who access or interact with adverbmedialtd.com and any associated digital services operated by Adverb Media Ltd. For the purposes of GDPR, Adverb Media Ltd is the data controller of the personal data collected through this website. As the data controller, we determine the purposes and means of processing your personal information.
3. Categories of Personal Data Processed
We collect and process the following types of personal data in the course of operating our website and services:
a. Usage Data
Information collected automatically through your interaction with adverbmedialtd.com, including your browser type, IP address, date and time of access, session duration, interaction metrics, page views, and referral sources.
b. Account Data
Information you provide when creating an account or submitting forms, such as name, email address, telephone number, physical address, and other identifiers that help us communicate with you effectively.
c. Profile Data
Information related to your preferences, browsing behavior, purchase history, completed surveys, and responses to marketing initiatives.
d. Communication Data
Content and metadata associated with your communications to us, including correspondence through email, contact forms, service inquiries, and customer support conversations.
e. Technical Data
Device-specific information such as operating system, screen resolution, browser plugins, internet service provider, and configuration settings.
f. Transaction Data
Details of products or services you’ve purchased from us, payment method used, payment status, delivery information, and billing records.
g. Preference Data
Your indicated choices regarding marketing communications, subscription settings, notification preferences, and expressed interests in our products or services.
4. Legal Bases for Processing
We process your personal data in accordance with permissible legal bases under GDPR and applicable U.S. state laws, including:
– Performance of a Contract: When you create an account, make a purchase, or engage in a contractual relationship with us.
– Consent: Where you have explicitly consented to the use of your personal data for specific purposes (e.g., marketing emails).
– Legitimate Interests: When it is necessary for our legitimate interests to analyze usage, improve our services, prevent fraud, or ensure network and information security, provided your interests and fundamental rights do not override those interests.
– Legal Obligation: When processing is required to comply with legal or regulatory obligations.
5. Your Rights
If you are located in the European Economic Area (“EEA”) or California, you have certain rights in relation to your personal data, including:
– Right of Access: You have the right to obtain confirmation as to whether we are processing your personal data and access to that data.
– Right to Rectification: You may request the correction of inaccurate or incomplete personal data.
– Right to Erasure (Right to be Forgotten): You may request that we erase your personal data under certain conditions.
– Right to Restrict Processing: You may request that we restrict processing where accuracy is contested or where processing is unlawful.
– Right to Data Portability: You may receive your data in a structured, commonly used, machine-readable format and transmit it to another data controller.
– Right to Object: You may object to processing based on our legitimate interests or for direct marketing purposes.
– Right to Non-Discrimination (CCPA): We will not discriminate against you for exercising any of your privacy rights.
To exercise these rights, please contact [email protected].
6. Security Measures
We implement and maintain appropriate technical and organizational security measures to protect your personal data against unauthorized access, disclosure, loss, or misuse. These measures include:
– Encryption of data in transit and at rest
– Access controls and authentication procedures
– Regular security audits and risk assessments
– Physical and cloud-based safeguards
– Staff training in data protection obligations and incident response
7. International Data Transfers
Where your data is transferred outside of the European Economic Area, we rely on appropriate safeguards and legal mechanisms including:
– Standard Contractual Clauses approved by the European Commission
– Binding Corporate Rules where applicable
– Transfers to jurisdictions recognized by adequacy decisions
We ensure that such transfers provide an equivalent level of protection for personal data in accordance with GDPR standards.
8. Data Retention
We retain personal data only for as long as is necessary to fulfill the purposes for which it was collected or to satisfy legal, regulatory, or contractual obligations. Retention periods generally adhere to the following guidelines:
– Usage Data: Up to 12 months
– Account and Profile Data: Up to 7 years after account closure or last interaction
– Communication Data: 5 years from date of communication
– Technical and Preference Data: Variable, generally up to 2 years
– Transaction Data: 7 years to comply with tax and accounting regulations
After expiry of applicable retention periods, we securely delete or anonymize your data.
9. Cookie Policy
adverbmedialtd.com uses cookies and similar technologies to enhance your experience and enable essential website functionalities. The types of cookies we use include:
– Essential Cookies: Necessary for the operation of the website (e.g., login authentication, shopping cart functionality).
– Functional Cookies: Enable enhanced features and personalization based on prior visits or settings.
– Analytics Cookies: Help us understand how users interact with our website (e.g., Google Analytics).
– Performance Cookies: Assess content performance and loading times to optimize website speed and responsiveness.
10. Cookie Management and Compliance
We honor your choices regarding cookies in compliance with GDPR and CCPA. You may manage your preferences at any time using the cookie consent banner on adverbmedialtd.com or through your browser settings, which allow for the blocking or deletion of specific cookies. Where required by law, we obtain your explicit consent before placing non-essential cookies on your device.
If you are a California resident, you may also opt out of the “sale” of personal information (as defined by CCPA) by configuring your cookie preferences or submitting a formal request to [email protected].
11. Children’s Data Protection
adverbmedialtd.com is not intended for use by children under the age of 13. We do not knowingly collect or solicit personal information from minors. If we become aware that we have unintentionally collected such data, we will promptly delete it from our systems. Parents or guardians who believe we may have collected information from a child may contact us at [email protected].
12. Policy Updates and User Notification
We reserve the right to update or amend this Privacy Policy at our sole discretion to reflect changes in applicable laws, technological advancements, or internal procedures. When we make material changes to this policy, we will notify users through prominent announcements on adverbmedialtd.com or via email where permissible. Continued use of our services constitutes your acceptance of the revised policy.
13. Contact Information
If you have any questions, concerns, complaints, or requests regarding this Privacy Policy or your personal data, please contact us at:
Adverb Media Ltd
Email: [email protected]
Website: https://adverbmedialtd.com
We are committed to complying with all relevant data protection laws and fostering transparent, responsible data practices. If you have any privacy-related concerns, we encourage you to reach out directly to us at [email protected].
